| “ | I am Steve. Steve Cobs. Welcome to Meeple, where the future is SO yesterday. | „ |
| ~ Steve Cob introduces himself |
| “ | So- so- how’d you get an interview with him anyway? See a listing online? Referral? Happened to be in the area? Ooh, what’d your parents say when you told them the news? Hm. You think you’d remember something like that! Oh wait. No, no you wouldn’t. See, MePhone didn’t just make the show. He made you. | „ |
| ~ Steve Cobs reveals the true nature behind Inanimate Insanity |
| “ | Steve Cobs: Let's go.
Mephone4: No... Steve Cobs: C'mon, The show's over. We're going home. |
„ |
| ~ Steve Cobs after the show gets deleted |
Steve Cobs is the main antagonist of the 2011 animated web series Inanimate Insanity.
He is the corrupt CEO of the Meeple Corporation, the creator and “Father” the MePhones including being the archenemy of MePhone4. he is an obvious parody of the real-life founder and former CEO of Apple, the late Steve Jobs.
He serves as the unseen overarching antagonist of the original Inanimate Insanity, and Inanimate Insanity Invitational, and the main antagonist of Inanimate Insanity II.
In "Theft & Battery" he was voiced by AnimatedJames. In "Mine Your Own Business," he was voiced by Peter Mancuso. In "Inanimate Insanity II: The Movie" he is voiced by Joshua Waters.
Personality[]
In his first appearance, Steve was seen as a sinister yet incompetent businessman, who tried to manipulate Fan into giving up his mysterious egg. However, thanks to flashbacks in "Mine Your Own Business", we see Steve is a far more evil, manipulative villain than it previously seemed, leading MePhone4 on despite planning to replace him.
Biography[]
Steve Cobs founded Meeple, creating the first few MePhones. Eventually, he managed to get some of his creations to space, where he attacked The Prime Shimmer to gather organic energy for a project. He gathered only one, with another being lost in space to be gathered by Test Tube and Fan later, to his frustration.
Going into Motion[]
After this, he created MePhone4. He trained him in his powers, and eventually figured how to advance his technology, marking MePhone4 obsolete. MePhone4 then escaped, leaving Cobs to run things as usual.
Cut forward to the episode "Theft & Battery", where the contestants finally meet Cobs. Cobs notices that Fan has one of the Shimmer eggs that were lost, and tries to manipulate Fan into giving it to him, eventually taking it by force. After an alarm goes off though, he lets Fan and the egg go.
The Incoming Call[]
In "Alternate Reality Show", Paintbrush paints a picture of Cobs, which puts MePhone4 into a trauma induced sleep mode.
In the stinger of "Hatching The Plan", Cobs sends MePhoneX to the island.
In "Truth or Flare", he appears at the end to make a surprise call towards MePhone4 before being declined.
Cat's out of the Bag[]
In "The Reality of the Situation", he continues to make calls only to be declined. He next appears in a prerecorded announcement upon entering the building entering into his song, where he discusses his new innovation, the Me. He appears in person in the end to confront Knife and Suitcase for the finale. He initially converses about his invention, as well as his deletion of the other contestants via MePhoneX. He admits to watching Inanimate Insanity when his own inventions began receiving less support, seeking to control the ending. He then begins to reveal the truth behind the show until he accepts MePhone4's call, who had been trying to contact him after finding the motivation to confront him, which he accepts. letting him listen to their conversation. Suitcase and Knife do not know what to answer, and Cobs reveals that MePhone4 created his contestants for his sake. This causes Suitcase and Knife to get an existential crisis and start glitching, leaving MePhone4 in failure and forcing him to surrender.
Trivia[]
- Despite having only four proper appearances, Steve Cobs is responsible for almost all external conflict in the series.
- Steve Cobs' creation, A.D.A.M., is the producer of Inanimate Insanity, and based off the real life creator of the series, Adam Katz.
- His character is based on Steve Jobs, who was the co-founder of Apple that sadly passed away on October 5th 2011 (before the release of Sugar Rush).