
Jiemma Orland is an antagonist of Fairy Tail.
Grand Magic Games arc After Yukino loses her match, Jiemma along with quite a few other members of Sabertooth assemble in the hotel where the Sabertooth members lodge in Crocus. Jiemma is extremely angry and argumentative at the fact that Yukino lost in her battle with Kagura in the Grand Magic Games while betting her, by Kagura then pitied, life on the match. Jiemma throws grapes at Yukino, and tells her to strip off her clothes, remove her guild mark, and subsequently excommunicates her from the guild.
Later that night, Natsu Dragneel invades the Sabertooth lodgings, having learned of what he did to Yukino. When Jiemma answers to his demands to see him, Natsu scolds him for his behavior and asks Jiemma whether he too will be kicked out if he loses to him. Jiemma orders Dobengal to fight Natsu, but the Sabertooth Mage is quickly defeated. Afterwards, Jiemma begins to clash with Natsu. However, the battle is soon interrupted by the arrival of Jiemma's daughter, Minerva Orland, making him surprised to see her return. Minerva reveals that she captured Happy, and Natsu decides to leave with Happy. As Natsu walks away, Jiemma comments on the young Dragon Slayer's fortitude.
Before the fourth day's third tag battle begins, Jiemma tells Sting and Rogue to make their victory overwhelming and to show them the power of the strongest guild. When Sting and Rogue activate White Drive and Shadow Drive, Jiemma states that the battle will soon be over, calling Fairy Tail a garbage guild. Following Sting and Rogue's defeat, Jiemma begins to boil with rage seeing two of his top Mages taken out by one Fairy Tail member. Unable to contain his fury, Jiemma pulls a terrifyingly angry expression, which doesn't go unnoticed by those sitting in the crowd around him. Becoming scared, the spectators flee in every direction, leaving Jiemma alone to seethe.
That night, in the Sabertooth lodgings, an outraged Jiemma bellows at Sting and Rogue for their defeat, beating them and saying that they must undergo excommunication. A scared Lector attempts to reason with him but Jiemma does not recognize the Exceed. Upon learning that he is also from Sabertooth, Jiemma, enraged at the thought of a weak cat being part of his guild, tells him to vanish, attacking him with a devastating blast. Outraged, yet also heartbroken, Sting suddenly attacks Jiemma, blasting him with a powerful White Dragon's Punch, creating a large hole through his torso.
As he lies on the floor, fatally wounded, he angrily warns Sting that he won't get away with this. He is surprised when Minerva nonchalantly tells Sting that he should become the new master now that he has demonstrated that his powers are superior to Jiemma's. When Jiemma asks his daughter what she's doing, she calls him a weak loser and orders him to shut up, reminding him of his "no weaklings are allowed in Sabertooth" policy.
It was later revealed by Sting that Jiemma survived his wounds, fleeing Sabertooth with his daughter, Minerva.
Tartaros arc Just when Gray Fullbuster is about to finish Mard Geer off, Jiemma emerges from the Underworld King's frozen Prison Flower and takes the hit for him, sending Gray flying back. Now a Demon, he refuses the accusations that he was forcefully turned into one much like his daughter and explains that he voluntarily chose this power, to become even stronger. However, when Mard Geer calls him his strongest servant, Jiemma tells him to not misunderstand, and that after he finishes off the Mages, it will be his turn. He then easily blasts Natsu away and turns to Sting and Rogue, explaining to them that he has been longing to defeat them for a long time, before proceeding to hit their heads together. Sting and Rogue, however, fight back, promising that they will defeat him, and Jiemma urges them to fight him.
When Sting asks Jiemma whether he's responsible for Minerva's demonification, Jiemma proceeds to call her useless, since she didn't put to good use the power granted to her. He angers the two after explaining that his daughter was only a tool for him, but their powers leave Jiemma unaffected. He then attacks the two, before mocking them for turning Sabertooth from the strongest guild to a guild of weaklings. When the Twin Dragons tell him that Sabertooth cannot become strong unless its former Master disappears, Jiemma laughs at them, saying that strength lies in each individual rather than a team of people which, according to him, is the epitome of weakness. Jiemma, furious to hear his former guild members' version of strength, doesn't manage to defeat them, however, as their combined powers prove superior and Jiemma falls defeated to the ground. Jiemma lies unconscious when the fight between Natsu, Gray and Mard Geer takes place close to him.