Shoichi Shinkawa

Shoichi Shinkawa is one of 10,000 players who got stuck inside Sword Art Online, where he was known as Red-Eyed XaXa, he is one of the guild's infamous members: Laughing Coffin. That after his defeat for Kirito and his arrogant act, he resolved to take revenge under the identity to Death Gun and forging the deaths so that they thought they could kill out of the game, along with the help of his brother Kyouji Shinkawa and his Laughing Coffin's colleague, Atsushi Kanemoto (Johnny Black), he is the main antagonist in Phantom Bullet.