Bradley Uppercrust III

Bradley "Brad" Uppercrust III is the true and hidden main antagonist of Disney's 2000 animated film, An Extremely Goofy Movie. He is the leader of the "Gamma Mu Mu" fraternity at Max Goof's college, and a selfish skater who only aims for his "own" victory, not caring how many Gammas will be left behind. He wants the most skilled competitors to be in his team, excluding the others he dubs "clowns."

Role in the film
Although he is the main villain, his true colors are not revealed until near the climax. When Max, P.J. and Bobby were seen skateboarding, Bradley and the Gammas followed them to the Coffee shop. He offered Max to join their faternity, but the Gammas picked on P.J. and Bobby. He quickly became Max's enemy and placed a wager about the X-Games; the losing team becomes towel boys for the winning team. Max accepted the wager. During class, he would often pick on Max (especially when Goofy came bursting in).

Later, while Max and his friends were practicing skateboarding, Brad notices Goofy having good moves (though it was unintentional) and had Goofy join the Gammas. During the qualifying round, he placed a mini-rocket under Goofy's skateboard and while Max was skateboarding, he flashed light into Max's eyes. Afterwards, Goofy decided to leave the faternity to help support his son and Brad had him thrown out. When Goofy snuck back in to return a badge, he overhears the conversation that the Gammas are gonna cheat in the competition.

During the X-Games, he had disguised cheaters to ruin the other players' chances of winning. After Brad and Max's teams made it in the finals, he had P.J. flying off in the sky to force the other team to forfeit. This unexpected turn of events causes Max to realize that Bradley tricked him into disowning his father and Goofy was telling the truth about Bradley's cheating. However, Max was able to convince Goofy to step in and help him beat Bradley and win the X-Games. Near the finish line, although Tank was in the lead, Bradley decides to win just for himself and presses a button and has Max and Tank blasted towards the X-Games wire and fabric logo, causing it to crash on top of them and set on fire! Ignoring the accident, Brad races forward to win the race for himself, but Max and Goofy help Tank escape. Goofy and Tank released themselves from the skateboard to give Max enough speed, and Max won the competition. In the end, Bradley conceded defeat, shook Max's hand, showed good sportsmanship and even agreed to be Max's towel boy, but Max calls off the bet because Brad has to deal with Tank. Tank then turns on Brad for betraying him and then slingshots him towards the X-Games blimp flying overhead.

It is unknown whether Bradley survived or not. However, it is most likely he survives and goes to the hospital, and is then arrested for all his unruly actions during the X-games.